CONSISTENCY BETWEEN BRAND IMAGE AND PRODUCT FORM AND ITS RELATIONSHIP WITH CONSUMER PURCHASE INTENTION-A CASE STUDY FOR EVERYDAY PRODUCTS
碩士 === 大同大學 === 工業設計學系(所) === 96 === Consumers are increasingly identify brand in today's society, enterprise start focus on brand marketing value. This study is concern about consistency between brand image and product form and its relationship with consumer purchase intention. The experiment...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/95502314904723309480 |