The Effects of Avatar on Online Consumer Trust and Purchase Intention: the Moderating Effect of Consumer Knowledge
碩士 === 大同大學 === 事業經營學系(所) === 96 === It is an emerging trend for firms to use the virtual salesperson to overcome the impersonal nature of online shopping. The virtual salesperson is a graphic character that can be created by technology. With increasing prevalence of online shopping, avatar plays an...
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| Format: | Others |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56116117918756484166 |