THE EFFECTS OF PRICE DISCOUNT DEPTH AND PRICE DISCOUNT TYPES ON CONSUMERS’ PERCEIVED VALUE AND PURCHASE INTENTIONS
碩士 === 大同大學 === 事業經營學系(所) === 96 === The density of convenience stores in Taiwan ranked as number one in the world showed from the survey data of 2007, average of 2,700 persons per convenience store. Therefore, convenience stores occupied an important position in the lifestyle of Taiwan people. Aft...
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| Format: | Others |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94391907590958026776 |