THE IMPACTS OF REFERENCE PRICE AND PROMOTION SITUATIONS ON PURCHASE INTENTION-- PRODUCT CATEGROY AND RERAILING SHOP TYPE AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 96 === With the society becoming increasingly diversified, in order to increase the popularity, manufacturers kick off various sales promotion methods to stimulate consumers’ purchasing intention, thus producing various sales promotion activities. The research aims at d...
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| Format: | Others |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88317721525582284072 |