The Investigation into Customer Relationship Management and Service Quality in Resort Hotel – Case Study of the Midland and Southern Taiwan
碩士 === 台南科技大學 === 商學與管理研究所 === 97 === To outrun the other competition as turning short term customers into long term customers, the resort hotels of central and southern Taiwan are alert of the strong needs to enhance the service quality, satisfy the customers’ needs and build up customers’ loyalty....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72757548143118604781 |