The Research of Service Quality, Customer Satisfactionand Customer Loyalty on TV Shopping
碩士 === 台南科技大學 === 商學與管理研究所 === 96 === Nowadays, TV shopping has become the most popular and powerful channel and thriving media. However, it also brings about some problems related to service quality and customer satisfactions as the customers are unable to select the products with their own experie...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97701756885518537113 |