The Marketing Strategy of Creative Life Industries - Take Hwataoyao Company as Research Sample

碩士 === 育達商業技術學院 === 企業管理所 === 96 === The manufacture industry and traditional industry in Taiwan are now facing cruel low-cost competition in the international market. It is crucial for Taiwan to create another “Taiwan Miracle” to regain the comparative advantage in the world. Based on smiling curve...

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Bibliographic Details
Main Authors: Hong-Yu,Chen, 陳泓予
Other Authors: Dr.Pei-Chih,Ho
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/87000093442947101361