The Study of the effects of Service Quality on Customer Satisfaction and Customer Loyalty in Vietnamese banking Industry

碩士 === 雲林科技大學 === 企業管理系碩士班 === 96 === ABSTRACT It is generally agreed that Service Quality and Customer Satisfaction are there most significant facing issues in banking industry. The purpose of this study is to explore Service Quality of banking industry in Vietnam, and investigate the effects of Se...

Full description

Bibliographic Details
Main Authors: Thi-Le Nguyen, 阮氏黎
Other Authors: Chi-Shiun Lai
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/69377504482598307587