The Relationship of Environment, Strategic Orientation with International Marketing Standardization and Impact of Fit on Performance
碩士 === 雲林科技大學 === 企業管理系碩士班 === 96 === ABSTRACT This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters’ viewpoint and b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77585908272869748223 |