The Study of the Impact of Service Innovation Type on the Consumers’Heuristics
博士 === 雲林科技大學 === 企業管理博士班 === 96 === Innovation is not only a means for sustaining competitiveness but also contains critical implications for the service industry. Additionally, it is an avenue to gain profits, enhance reputation and build a brand for a service firm. Any service firms seeking succ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36073714419456400283 |