The Key Success and Failure Factors of New Product Development: A Case Study of W Food Company
碩士 === 雲林科技大學 === 企業管理系碩士班 === 96 === New product development is one of the most important strategies that company implemented for creating enterprise value. Phasing rapid changing and dynamic environments, local industries have no choices but to conduct new product development through innovation to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88955153280393750932 |