The Service Failure in Department Stores:A Case Study of E Department Store

碩士 === 雲林科技大學 === 企業管理系碩士班 === 96 === Under a rising competition among department stores in recent years, no great differences in the product category and marketing strategy of each department store have been found. Thus, how to offer different services from other department stores and promote repea...

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Bibliographic Details
Main Authors: Hui-chuan Su, 蘇惠絹
Other Authors: Chi-Shiun Lai
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/26732305478521835013