A Study of Newspaper Section Layout that Affect the Investor Attention
碩士 === 雲林科技大學 === 財務金融系碩士班 === 96 === The research is sampling by the headline of Economic Daily News in 2007, it aimed at the title to fit in with sample standard, and then to sort out good news and bad news based on expected returns, the effect on newspaper layout design and eye movements to des...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39761862592376928768 |