A Study Investigating the Relationship among the Involvement, Experiences and Loyalty of Visitors in Da-Jia Ma-Tsu Custom Activities
碩士 === 雲林科技大學 === 休閒運動研究所碩士班 === 96 === Abstract The current study aimed to investigate the relationship between visitors’ involvement in the Da-Jia Ma-Tsu custom activities and the visitors’ experiences and loyalty after the authorities concerned implemented experiential marketing. The current stud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47843806061971355613 |