The research of domestic cash card competive strategy. Example: T bank

碩士 === 元智大學 === 管理碩士在職專班 === 96 === Before 1999 the credit card can be said the most popular product of the consumer finance market and it’s also very competitive , but in 1999 the domestic bank “ Cosmos Bank “ introduced the first cash card from Japan ,the first cash card Ad ,it emphasizes that...

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Bibliographic Details
Main Authors: Tzu-Chin Wang, 王姿今
Other Authors: Hung-HuiLi
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/36444342362752334849