Adopting the Concepts of Experiential Marketing on Flagship Brand Store Design
碩士 === 元智大學 === 企業管理學系 === 96 === There are more and more brands strive to create and provide wonderful and memorable shopping experiences for their consumers. Furthermore, establishing Flagship Brand Store is a way the brands adopted, and the essence of Flagship Brand Store is a space for consumers...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/75344505993199306972 |