Adopting the Concepts of Experiential Marketing on Flagship Brand Store Design

碩士 === 元智大學 === 企業管理學系 === 96 === There are more and more brands strive to create and provide wonderful and memorable shopping experiences for their consumers. Furthermore, establishing Flagship Brand Store is a way the brands adopted, and the essence of Flagship Brand Store is a space for consumers...

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Bibliographic Details
Main Authors: Po-Hsin Yang, 楊博新
Other Authors: Ja-Shan Chen
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/75344505993199306972