Applying Customer Relationship Management (CRM) concepts for credit card customer segmentation: An example of T bank
碩士 === 元智大學 === 管理研究所 === 96 === Due to the lack of academic and research documentation for applying CRM on credit card holder; this thesis is aimed to aggregate customer profile, demographics information and bank transactional database to find out different models of contribution for each customer....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16685609228314025256 |