Study on the application of STP Theory by Construction Companies – Using Luxury house as Example
碩士 === 元智大學 === 管理研究所 === 96 === The concept of modern strategic marketing is in fact what is often called target marketing, which was first introduced by Kotler, the father of modern marketing. The key elements of target marketing are market segmentation, market targeting, and market positioning, k...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/52003310796209712678 |