A Study On The Relationship Between Market Segment Variable Of Demograhics、Psychographics And Value of Financial Planning

碩士 === 元智大學 === 管理研究所 === 96 === This research tries to analyze the antecedents of values of financial planning and verifies whether people with different lifestyles have different values of financial planning or not. Furthermore, our study also tests the effects of demographic variables in personal...

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Bibliographic Details
Main Authors: Kuo-Ting Lee, 李國鼎
Other Authors: Yung-Cheng Shen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/28595476137651442405