The Relationship between Brand Equity and Value Activities：A Case Study of the Industry of Taiwan Luxury Imported Vehicle
碩士 === 元智大學 === 管理研究所 === 96 === In order to gain in predominance position in this fierce market, every company had detruded all kinds of marketing strategies to compete with rivals; among these strategies, the predominance can be gained via product quality, customer service, advertising, fine desig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46550317130151204973 |