The Study of Selling Private Brand Products of Convenience Chain Stores for Consumer Behavior Effect--Example by 7-11 Convenience Store’s OPEN-Chan Toy Figurine
碩士 === 元智大學 === 資訊傳播學系 === 96 === The biggest competitor of convenience store is not of the same trade or business, but consumers'' demand change, always have to be more, farther, and faster than what consumers thought. The 7-11 executive Zhong-Ren Xu comes to the point of the industry of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91946713566302502515 |