The Relationship of Service Quality, Brand Image, Customer Loyalty and Repurchase Intention: An Example of Customers in Taipei’s Bank Industry
碩士 === 真理大學 === 管理科學研究所 === 97 === The main purpose of this study is to explore the relationships among service quality, brand image, customer loyalty and repurchase intention. This study selected the bank clients from the Wealth Management Department in Taipei, Taiwan; data was collected from ban...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83620356578847372128 |