Pandora’s magic-explore a company''s secret of developing fans.

碩士 === 國立中正大學 === 企業管理所 === 97 === Fans have a lot of energy in consuming and advertising their favorite product. It is a pity that there is no research about how to take advantage of these people. Some of the researches about fans just focus on their behavior and incentive. So this research wants t...

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Bibliographic Details
Main Authors: Hsin-yuan Liang, 梁信元
Other Authors: Kong-Fah Cheng
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/07593210300775538370