How do information valence and quantity affect consumers’ satisfaction with online forum?

碩士 === 國立中正大學 === 企業管理所 === 97 ===   Now internet provides much more data to assist customers to make decisions than before. However the internet users usually need to spend more time to filter this data because they can not get useful data, called information. When info exceeds one’s capacity of in...

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Bibliographic Details
Main Authors: Meng-Ju Wu, 吳孟儒
Other Authors: 蘇宏仁
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/03370142880562971289