A Study on Impulsive Purchasing Behavior-A Case Study of Chinese Professional Baseball League''s Affiliated Product.
碩士 === 國立中正大學 === 運動與休閒教育所 === 97 === This study was to investigate the difference in impulsive purchase behavior toward Chinese Professional Baseball League’s affiliated product, based on reference group, group cohesiveness and susceptibility. Data using convenient sampling were collected from Min...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68225105540656699380 |