The research of female web users’ perceived risks and risk-reduction strategies of online shopping: Cosmetics
碩士 === 國立中正大學 === 電訊傳播研究所 === 97 === There is an increasing use of the World Wide Web as a B2C commercial tool because of widespread network and changes in consumer behavior. However, online shopping still involves a higher level of risk. If consumers perceive risks in online shopping, they may con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62516870063188187127 |