The Effect of Brand Familiarity on Consumers’ Satisfaction with The Use of Recommendation Agents
碩士 === 國立中正大學 === 行銷管理研究所 === 97 === Recommendation Agents (RAs) are software agents which support consumers to search and to make decision when they purchase online. Reviewing the literatures of RAs, the causal relationship between product types and consumers’ evaluation has been testified by many...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30816869905082525520 |