Application of Data Mining to Customer Classification The Case of Automobile Dealer Business
碩士 === 國立中正大學 === 會計與資訊科技研究所 === 97 === Abstract CRM (Customer Relationship Management) has been a major study subject by academic and industrial fields lately. Nowadays even the automobile industry is seeking high customer satisfaction by promptly response to customers’ needs. Customer satisfaction...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06331927267643052834 |