The Cognitive Gap of Web Trust between Web Users and Seal Service Providers

碩士 === 國立中正大學 === 會計與資訊科技研究所 === 97 === With the development of Internet and prevalence of e-commerce,market mechanism has turned into customer-oriented from seller-oriented.In order to increase sales volume,online store assure Internet trust to user by seal assurance service. AICPA in America post...

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Bibliographic Details
Main Authors: Lin-Yi Chou, 周玲儀
Other Authors: Shi-Ming Huang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/35025302343820931114