The effects of satisfaction and switching barrier on repurchase intention –The moderating effect of transaction experience
碩士 === 國立中正大學 === 資訊管理所暨醫療資訊管理所 === 97 === B2C electronic commerce has proven to be a promising channel of choice for consumers. But it’s not easy to attract new online customers and retain existing ones. The cost of retaining existing customers is less to maintain than newly acquired ones. Besides,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33582589612408518689 |