逆向行銷模式下消費者行為之研究-以美髮產品為例
碩士 === 中華大學 === 工業工程與系統管理學系(所) === 97 === In this paper, we conduct an empirical research on the effects of the factors of the six dimensions of reverse marketing on selling hair products. Targeting on the consumers of hair products, a questionnaire based on multi-stage sampling of ages and sexes wa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63181498651668364498 |