A study of the combination of marketing relationship, customer satisfaction, and customer loyalty - an example for Beitou Farmers' Association

碩士 === 中華大學 === 科技管理學系(所) === 97 === The Beitou Farmers' Association has a lot of contacts with customers and therefore a lot of service work to do. The motive of this study is to discuss how to ensure the loyalty of customers, how to improve their satisfaction, and to discuss about the major s...

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Bibliographic Details
Main Authors: HSIEH CHIEN TA, 謝建達
Other Authors: Ho Li-Hsing
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/20696661968181079154