大陸觀光客對台北觀光夜市之購物動機、購物行為與購後行為關係之研究

碩士 === 中華大學 === 經營管理研究所 === 97 === The consumption capability of people in China has been a big issue to tourism business. Due to the increasing of China tourists, Taiwan’s government rescinded the category of people in China and opened up the non-stopped airline from China to Taiwan. The “one-day t...

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Bibliographic Details
Main Authors: Ren-Hua kung, 孔仁華
Other Authors: Chih-Teng Chang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/52505843223590856083