Research of the Relationships Among Service Quality, Customer Satisfaction, Switching Cost and Trust on general merchandise stores
碩士 === 長榮大學 === 經營管理研究所 === 97 === If general merchandise stores want to have their places in this competitive environment and have sustainable operation, service quality must be the key. This means, satisfying customers’ demands, elevating the customer retention, and enhancing switching costs are t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bjnz7s |