The Impact of Promotion Preferences on Consumer’s Satisfaction and Repurchase Intentions –A Case Study of Taiwan's Cosmetics
碩士 === 中國科技大學 === 運籌管理研究所 === 97 === The aim of this research is to explore the relationships between preferences of promotion activities, degree of satisfaction, and repurchase intention when female consumers purchasing cosmetic products. Adopting questionnaire survey with 300 effective samples, we...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00476560468035827726 |