Exploring the Experiential Contents and Market Segmentation of Hospital Outpatient Services
碩士 === 嘉南藥理科技大學 === 醫療資訊管理研究所 === 97 === Healthcare marketing has become the indispensable component of hospital management in the highly competitive healthcare industry. However, the 21st century is the era of experience economy and experience marketing has become the prevailing way of marketing. E...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8b6qz7 |