The Influence of Country of Origin Image and Product Attributes to Purchase Intention - With the Purchase of Children's Powdered Milk as an Example
碩士 === 正修科技大學 === 經營管理研究所 === 97 === For almost all products out in the Taiwan market, be it food, clothing, or essentials, consumers usually paid most attention to products made in Korea, China or “imports” from other Southeast Asian countries and this trend has become part of the daily lives which...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80905697455644258625 |