The Effect of Brand Equity and Experiential Marketing on Purchasing Intention of Skin Care Product :Using Gender as a Segment Variable
碩士 === 中原大學 === 國際貿易研究所 === 97 === Female buying skin care products is common now. However, the skin care products for male market is increasing recently, and there are many male starting to use skin care products. Accordingly, it becomes more and more important to understand whether brand equity at...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83123282772167407853 |