The Influence of Electronic Word-of-Mouth on Consumer Purchase Intention
碩士 === 中原大學 === 國際貿易研究所 === 97 === WOM (Word-of-Mouth) communication has long been considered as an important indicator for the product evaluation and purchase intention of consumers. However, due to the rapid development of the internet and online forum which are characterized by its speed and mult...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23971812912368169913 |