A Study On The Effectiveness ofProduct-Placement Marketing On Internet
碩士 === 中原大學 === 資訊管理研究所 === 97 === Internet advertising in recent years more and more attention from the advertising industry, and through product placement way to make consumers in the low involvement of flu cases to receive product information, to avoid the general public to circumvent the adverti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88696373797138835239 |