The Role of Website on a Festival Celebration Marketing Campaign

碩士 === 中原大學 === 資訊管理研究所 === 97 === Governments at all levels are used to purchase the broadcast time or advertisement layout from traditional media as their main marketing means for promoting tourism events or activities. However, those traditional marketing means by using traditional media are rest...

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Bibliographic Details
Main Authors: CHIA-MING HSU, 許家銘
Other Authors: Su-Houn Liu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/79434912422664912077