A Study of Marketing Strategy Based on Perceived Quality, Brand Position and Product Innovation
博士 === 中原大學 === 管理研究所 === 97 === Every market can now be described as dynamic. Developing successful and ongoing marketing strategies in dynamic markets involves four types of strategies that are detailed in this study, including perceived quality, brand loyalty, brand position, and product innovati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/48332454323874568941 |