The Antecedents of Repurchase Intentions in Taiwan’s Banking Industry：Risk Attributes of Financial Products and Investors as Moderators
碩士 === 中原大學 === 企業管理研究所 === 97 === Consumer behavior is an important part in marketing management, and with the changes of financial environments, the wealth management market of Taiwan will grow to NT$20 trillion before the year 2011. The banking industry, which has relied on interest rate spreads...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/79069992939423793907 |