The Research of Entrepreneur’s Strategic Intent on the Process of Corporate Transformation – A Case Study of Sun Own Co., Ltd.
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 97 === This study mainly explore how entrepreneurial strategic intent impact business transformation, and how to build and promote business brand, and observe the influence of event marketing on business performance. Methodology of case study is adopted and research sa...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17399472610411136873 |