The Study of the Relationship among Service Guarantees,Price Perceptions and Brand Name Purchase Intention -A Case of Hypermarket
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 97 === It has been twenty years since the hypermarket industries first entered the Taiwanese market. The number of stores increases every year, so is the scale of each store. Under fierce competition, lowering costs becomes one of the essential strategies. Therefore...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66508540614158847924 |