Green Products of Country of Origin and Brand Images Affect to Green Consumption Behavior
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 97 === Country of origin, brand images of green products and green consumption behavior of consumers were studied in this study, moreover, the Likert 7-point scale was used and samples were collected from northern, central and southern Taiwan who have used THE BODY SH...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56060002092231076159 |