A Study on Chien-Min Wang's Recommendation, Advertising Effect and Customers' Willingness of purchase.
碩士 === 大葉大學 === 運動事業管理學系 === 97 === The brilliant performance of Chien-Ming Wang in Major League Baseball(MLB) in recent years has earned him higher and higher exposure rate in the media, gradually making him an advertising spokesman ardently sought by many enterprises. However, do the advertisement...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68792565680790525181 |