The Study of The Sport Sponsorship on the InvolvementDegrees-the case of Cobra's fans
碩士 === 大葉大學 === 運動事業管理學系 === 97 === The purpose of this study is to examine the influences of different degrees of involvement of the CPBL fans.on team identification and the benefits of corporate sponsorship The subjects in this study are the fans in Taichung who saw a Cobras game; 300 copies of th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67900556985307759979 |