| Summary: | 碩士 === 大葉大學 === 工業工程與科技管理學系碩士在職專班 === 97 === There are more than 150 health food products which have been accredited in the market. Furthermore, we can find tons of supplements on shelf. At this competitive market, the product quality of health food has become the concern of consumers. That means that consumers will pay more attention on the factors that affect product quality. Likewise, these factors should also be the main focus of those heath food producers. The health foods producers often use different promotion and advertisements or increase new functions of products to stimulate purchasing desire, however consumers’ purchasing power is limited. To evaluate resource of research and the benefit of development, the producers need to know the consumer’s demand and quickly develop the supplement with function that meet the demand.
This study firstly research and consolidate the function and quality property of health foods. Using Kano two-dimension quality model, and survey the individual consumer in Taiwan. Aiming at the consumers who are frequent users or consume once in a time, the survey tried to know consumers perception on health foods and lactobacillus.
From this study and statistical result, in 19 Quality Elements of general health foods, obtain 10 One-Dimensional Quality Elements, 9 Indifferent Quality Elements, without Attractive Quality Element, Must-be Quality Element and Reverse Quality Element. On the satisfaction analysis of the consumers regarding ever purchased lactobacillus health foods, obtain 3 Attractive Quality Elements, 11 Must-be Quality Element, 3 Indifferent Quality Elements. Compares alternately in view of the health foods and the lactobacillus health foods' quality characteristic, has four quality essential factors to obtain the same analysis result detectably
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