The Study of the Relationship among Internal Marketing, Workplace Friendship and Organizational Citizenship Behavior - An Empirical Research on Public Junior High School in Taichung County
碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === The concept of the internal marketing originates from service industry. It takes organization staff as the object, and employes the marketing ideas and techniques to meet the staff’s needs. It cultivates customer-oriented consciousness and conduct, and further e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98521936893683925783 |